LeagueSide logo



Youth sports sponsorships are great for two reasons. First, companies big and small care about their perception in the community. There’s no better way to give back than sponsoring youth sports organizations. Second, youth sports sponsorships have proven to be a powerful tool for brand awareness. There’s an 84% brand recall after a youth sports game compared to 42% brand recall from a billboard.

The problem is that there are over 100,000 organizations almost exclusively ran by volunteers. This fragmentation and lack of organization makes it time-consuming and expensive for companies to tap into this channel at scale.

Enter LeagueSide. We have built a network of over 2,500 leagues across 45 states and have standardized their sponsorship assets. We make it as easy for a brand to sponsor youth sports organizations as it is to setup a Facebook ad campaign.

LeagueSide benefits

Who is LeagueSide for?

LeagueSide serves two types of customers:

  1. Companies who want to market at a hyperlocal level and create positive relationships in the community. Specifically, regional and national brands that have a presence in multiple markets and want to reach families through a highly engaging marketing and community outreach channel.
  2. Youth sports leagues who need financial support. The cost of youth sports continues to rise causing participation rates to drop. By bringing sponsorship dollars to these leagues, we can decrease the registration costs for these families.

Why does this matter?

Many lower income families cannot handle the financial burden of having their children play sports.

Some quick stats:

  • 60% of children who play sports have to pay a fee. As a result, children of low-income families are 4x more likely to quit a sport due to costs
  • Physically active kids have up to 40% higher test scores
  • Student athletes are 4x more likely to attend college

By providing sponsorships to these leagues and driving costs down, we are creating opportunities for those who need it most.

To learn more, please contact us at info@leagueside.com or visit LeagueSide.com.