Youth sports sponsorships are great for two reasons. First, companies big and small care about their perception in the community. There’s no better way to give back than sponsoring youth sports organizations. Second, youth sports sponsorships have proven to be a powerful tool for brand awareness. There’s an 84% brand recall after a youth sports game compared to 42% brand recall from a billboard.
The problem is that there are over 100,000 organizations almost exclusively ran by volunteers. This fragmentation and lack of organization makes it time-consuming and expensive for companies to tap into this channel at scale.
Enter LeagueSide. We have built a network of over 2,500 leagues across 45 states and have standardized their sponsorship assets. We make it as easy for a brand to sponsor youth sports organizations as it is to setup a Facebook ad campaign.
LeagueSide serves two types of customers:
Many lower income families cannot handle the financial burden of having their children play sports.
Some quick stats:
By providing sponsorships to these leagues and driving costs down, we are creating opportunities for those who need it most.